If you are into e-commerce business, it is high time that you should have a mobile responsive website. Today’s tech savvy world is highly stimulated by quick and hassle-free m commerce services making online shopping increasingly popular.
According to the reports, orders placed on Amazon via mobile phones on the eve of Christmas of 2016 surpassed its figures on Cyber Monday 2015. Amazon also confirmed that majority of its customers have bought their items from mobile phones instead of logging into their desktops and laptops. Another elite brand, Walmart stated that three-fourth of its traffic on the website on the Turkey Day eve had come from Mobile devices. Not only this, the companies witnessed a significant upheaval, with most of its sales made by mode of mobile electronics.
In the light of the above-stated points, it won’t be an exaggeration to state that shopping online has gone beyond desktops and laptops. This has taken a topsy turvy turn with Mobile Apps on the scene. Mobile Apps have further added to the existing temptation and enhancing the buying experience such as one click purchases. The major credit can be given to increasing access to a mobile phone that has squeezed the world into human palms.
Before we move forward, it is essential to understand why mobile devices govern internet experience?
In the current context, working independently isn’t a luxury anymore. Whether you are a CEO representing the business across state and country line or a regular office employee, chances are you live with the phone glued to your palm. Be it checking emails or managing social media or conducting virtual hangout meetings, cell phones play a significant role in the professional realm. Moreover, the relationship doesn’t seem to end even after we clock out. Mobile phones are the way to socialize, play games, relax, read, and stay in touch with our near and dear ones.
According to statistics, 80% of the surfers use a smartphone for daily searches; 90% of the mobile media is used for Apps; more than 90% marketers believe mobile marketing is the core of their business. While the above-listed pointer doesn’t essentially imply irrelevance of desktop, yet it is integral to the fact that mobile e-commerce is mandatory to both compete and succeed in the contemporary world.
Thus the need of the hour is to materialize upon the changing scenario by widening the adaptability and improvising user experiences across distinctive platforms.
Before we go ahead with this, it is important to realize that a mobile responsive website is capable of adapting to any screen on the device while maintaining the optimal user experience.
It is to be noted that mobile friendly is not equivalent to being mobile responsive. To make a website mobile responsive, it should be levitated to enhanced readability and easy navigation, irrespective of the scale employed. This isn’t also a matter of resizing the display. The web designer is required to incorporate automatic adjustments for the display of images, texts, and media for seamless interactions. This might also mandate the movement of certain essential elements around the user’s screen size. Mobile users are more interested in the ease of navigation and interaction as compared to the appeal of designs. As the prima facie reason being the purpose for visiting the site is unique for audience. The bouncing rates might increase in case they find it difficult to navigate. Be it browsing the e-commerce store or making purchase, the focus must be laid on making the process easier and enjoyable.
If you already have a business website, you must begin withtesting its display on distinctive platforms. This should also include the operating systems. After all, iPhones and Androids don’t always display websites in similar ways. Jot down important points and start working on them to let the profits rolling in and keep the phones ringing off the hook!