One of the most effective marketing ideas today is SMS messaging. Companies that use SMS or text messages for marketing purposes have been able to generate significant interest in less cost.

Marketing through text messaging is expected to grow further in terms of usage. People now spend more time with their smartphones than any other device, this does include television! This automatically makes SMS one of the preferred marketing ideas today.

We have provided 6 tips you need for practicing SMS marketing in the most efficient way. It will help your business grow.

  1. Make it easy

This goes for anything you offer to consumers, from email lists to shopping carts. You want to make it easy as possible for your customers to opt-in and give you permission to be contacted. Many brands will look to quick and easy numeric short codes to accomplish this. Even better – Get your own vanity short codes.

  1. Check the frequency

Don’t text too much. No one wants their inbox flooded with texts from your business. Best practice is to send, at most, 2 – 4 texts a month. Any more risks annoying your customers.

  1. Keep an “Opt-out” option

It’s better to stop texting than annoy your potential customers. Always include “Text STOP to unsubscribe” in your message. By doing so, you will be able to establish trust and credibility.

  1. Have a good timing

While SMS has been good for retail shops, the timing of the messages is important. Understand the timing of sales and promotions during the days leading up to the event. Brands shouldn’t send any promotion after store hours, especially late at night. That’s an easy way to turn potential customers off.

  1. Check the language

Create your message like an adult. Avoid using shorthand like “u” for “you” and “2” for “to.”

Make sure your message is grammatically sound. Don’t use long and complex words.

  1. Keep it exclusive

Everyone wants to feel like they are part of an exclusive club, and you can make that happen with your SMS marketing campaigns. Just as you can with an email marketing campaign, let potential SMS subscribers know that when they do opt-in, they will get special alerts, sales, and deals that can’t be found anywhere else.

Keep in mind these 6 pre-requisites for an effective SMS marketing campaign. They will surely help your business.

For more read: Benefits of SMS Marketing

Leave a Reply

Your email address will not be published. Required fields are marked *