As per a survey, it was found that SMS messages are possibly read within five minutes after received. SMSs have confirmed to be great for sending intimations for appointments, limited time contests, coupon promotions, event invitations and many more. SMS is not just a convenient medium to chat with people, but is also an influential marketing tool for small and medium scale businesses. Considerably, majority of the mobile users are more affianced with SMS messaging as compared to other mobile marketing avenues like electronic mail or social media.

It is observed that some business drivers are doubtful for adopting SMS messaging as a promotional tool. SMS marketing is economical and highly valued. Here are 5 grounds on which you ought to regard SMS marketing as an effective promotional tool:

  1. SMS keeps the receiver engaged

It is more or less assured that the receiver will read your message right away when you shoot it. Most of the users can’t wait to read the messages the very next moment their mobile phone pings. This trend has apparent benefits for business owners.

  1. SMS is brief and effective

The potency and effectiveness of SMS lie in its brevity and content. SMSs are short in length unlike the lengthy emails and newsletters. Most of the readers read the entire message as they are short. Messages can be read any time of the day contrasting intrusive as Web pop-ups or telephone calls.

  1. It’s cost efficient

It is extremely beneficial for the small scale business owners as it is affordable and within their reach. Where the bulk packages are concerned, they enable you to shoot hundreds or thousands of messages at a time at comparatively lower rates. SMS marketing directly targets the engaged consumers and it also delivers a good value proposition within the budget.

SMS Achariya, a division of Achariya Techno Solutions India Pvt Ltd, has pioneered the domain of providing SMS Marketing services which is useful for targeting the local customers.

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